Vuuli

Changelog

Product updates

Follow the latest work shipped across Vuuli CRM, from campaign workflow improvements to reporting fixes and day-to-day sales productivity updates.

Vuuli is now faster after infrastructure improvements

Improvement

We improved the infrastructure behind Vuuli's core product experience, so pages that load saved CRM data and company views should feel quicker.

  • Company views, CRM lists, and pipeline updates should load with less waiting.
  • Everyday actions that read or save data should feel more responsive.
  • Customer Data remains covered by the same data-location commitments described in Vuuli's legal terms.

Company registry searches can now be filtered by region

Feature

Teams can now focus company registry searches by Finnish region, making local prospecting and territory-based sales work faster.

  • Filter company registry results by region to narrow broad searches into the right local market.
  • Region filtering works alongside existing registry filters, including business line and company details.
  • Municipality data is connected to regions so companies can be matched more accurately to sales territories.

Accounts and contacts can now be exported to CSV

Feature

Vuuli now supports CSV exports for account and contact lists, making it easier to move selected sales data into reporting, analysis, or external workflows.

  • Export account lists to CSV when you need company data outside Vuuli.
  • Export contact lists to CSV for reporting, enrichment, or handoff workflows.
  • CSV exports include localized labels so exported files are easier to review and share.

Custom pipelines and stages are now available

Feature

Teams can now create multiple sales pipelines and define custom stages for each one, making it easier to track different sales processes in Vuuli.

  • Create multiple pipelines for different sales motions, teams, or opportunity types.
  • Define custom stage names, colors, and ordering for each pipeline.
  • Track deals in the pipeline that matches their process so reviews show clearer progress.

Import registry contacts into segments and follow campaign email traffic

Feature

Company registry contacts can now be imported directly into a segment, and campaigns include a new email traffic view for sent and received messages.

  • Import contacts from the company registry directly into a segment.
  • Build campaign audiences faster without moving contacts through separate manual steps.
  • Campaigns now include a message traffic view that shows sent and received emails in one place.

Campaigns now detect bounced emails

Feature

Vuuli now recognizes bounced campaign emails, marks the related enrollment, and makes bounce states visible in the campaign view for clearer deliverability tracking.

  • Bounced campaign emails are now detected automatically.
  • When a campaign email bounces, the enrollment is marked as bounced to avoid unnecessary follow-up sending.
  • The campaign view has been improved so teams can track enrollment states more clearly and protect deliverability.

Registry now includes revenue and employee count information

Improvement

Company registry records now include revenue and employee count details, helping teams qualify companies faster before starting outreach.

  • Revenue information is now available directly in registry company records.
  • Employee count details help teams understand company size at a glance.
  • Company qualification is faster when financial and size signals are visible in the registry workflow.

Contact email history is now visible on the contact page

Feature

Emails sent to and received from a contact are now available directly on their contact page, making it easier to review previous conversations.

  • Review a contact's email history without leaving their contact page.
  • See previous messages in the same place as the contact's other details.
  • Get the context you need before continuing a conversation.

Campaign messages now support variables

Feature

Campaign messages can now be personalized with variables that insert contact-specific information automatically.

  • Add variables to campaign messages to personalize outreach at scale.
  • Contact-specific information is inserted automatically when messages are sent.
  • Create more relevant messages without writing a separate version for every contact.

Custom attributes are now available for contacts and accounts

Feature

Teams can now capture the extra details that matter to their sales process by adding custom attributes to contacts and accounts, then mapping those fields during CSV import.

  • Add custom attributes to contacts to track details beyond the standard profile fields.
  • Add custom attributes to accounts so company records can match your team's sales process.
  • Map CSV columns to custom attributes during import, making it easier to bring existing data into Vuuli without losing context.

Dashboard now shows campaign email history over time

Feature

A new dashboard chart makes it easier to follow how campaign sending activity and reply performance change over time.

  • The dashboard now includes a chart for campaign email sending history.
  • You can follow how reply rate develops across time instead of checking results only as static totals.
  • Campaign performance is easier to compare day by day when reviewing outreach activity.

Vuuli is now available in Finnish

Feature

The Vuuli app has now been translated into Finnish, making the core product experience more natural for Finnish-speaking teams.

  • The app interface is now available in Finnish.
  • Core navigation and product views are localized for Finnish-speaking users.
  • Using Vuuli in day-to-day work now feels more natural for teams operating in Finnish.

App header now shows dynamic breadcrumbs for clearer navigation

Improvement

The app header now gives better page context and quicker navigation by showing dynamic breadcrumbs that adapt to where you are in the product.

  • The header now includes dynamic breadcrumbs that update based on the current view.
  • It is easier to understand where you are in the app without relying only on the page title.
  • Moving back to parent views takes fewer steps when navigating deeper sections.

Registry now gives clearer company insights and technology visibility

Improvement

The registry experience is now much more useful for company qualification, with website status, detected technologies, readable business line descriptions, and a dedicated company insights sheet.

  • Website status is shown directly in the registry table, and failed website checks are highlighted clearly.
  • Detected web technologies are visible in the table and grouped in a dedicated Technologies tab inside the company sheet.
  • Business lines now use readable descriptions instead of relying only on abstract codes.
  • Clicking a company opens a company insights sheet with overview, contact details, registry data, and website information.

List view is clearer and draft campaigns are easier to act on

Improvement

Campaign and account views now give more context at a glance, so it is easier to understand what needs attention before a campaign goes live.

  • Account descriptions are visible directly in the list view.
  • Draft campaigns clearly show that they still need to be started.

Company registry now remembers your recent searches

Feature

You can now return to recent company registry searches faster, making repeated research and follow-up work smoother.

  • Recent searches are easier to revisit without starting over.
  • Common company research flows now take fewer repeated steps.
  • Follow-up work is smoother when comparing multiple searches.

Connecting email accounts is now faster and easier

Improvement

Email setup now requires less manual input, so teams can connect accounts with fewer mistakes and get started sooner.

  • Popular providers are quicker to configure.
  • Manual setup work is reduced during account connection.
  • Email linking is easier to complete correctly on the first try.